Fill out the form to the right to download
The digital marketplace has completely transformed to a venue where personalization and site relevance is the everday norm. Consumers have come to expect relevance, providing marketers with a new responsibility--the responsiblity of relevance.
In this webinar, International Data Corporation (IDC) provides research on recent technology trends that will help fuel the demand for relevance. Sue Feldman will also review how marketers can use this to gain a competitive advantage.
Musicnotes.com shares how it respond to real-time trends to capitalize on user demand. Using Omniture SiteSearch, musicnotes.com was able to identify which music customers were demanding most and serve more relevant and revenue-driving content.
This webinar discusses:
- How to capitalize on customer trends/demands
- Using SiteSearch to create relevant experiences
- How MusicNotes.com exceeded conversion goals
About our experts:
Susan Feldman, Research Vice President, Search and Discovery Technologies, International Data Corporation (IDC)
Susan's area of specialization includes market research on search engines, text analytics, unified access to information, categorization and other information retrieval technologies, as well as digital marketplace dynamics.
Bill Aicher, Director of Web and Marketing, Musicnotes.com
Bill brings over a decade of experience in e-retail to leading online sheet music publisher and retailer Musicnotes.com's marketing and web teams, with a focus on design, user experience, and communication with customers through the web site, e-mail and social media.
